To provide safer electrical products for the people of the world.
Enterprise Spirit
Unity, hard work, pioneering and innovation.
Enterprise Goal
To establish a world-class national brand and build a world top 500 enterprise.
Cultural Core
The outer circle and the inner square, low-key and vigorous.
The People's Oath
We must persevere in learning and work hard; we must abide by the law and love the brand; we must unite and work hard, pioneering and innovating; people's electrical appliances, serving the people.
P
People People, customers, create maximum value for customers.
E
Exploring Exploration, innovation, endless exploration, and eternal innovation.
O
Opportunity Opportunity, opportunity, always seize the opportunity, everyone has the opportunity.